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# [Jolla Tablet] Introducing Stretch Goals in the Campaign! [not a question]

Dear Jolla Community,

Thanks to your tremendous support, we have now reached close to 1.3 million USD in the Jolla Tablet Indiegogo Campaign!

http://igg.me/at/jolla-tablet

We are now introducing Stretch Goals, which are additional funding goals that will finance specific features of the Jolla Tablet.

These are as follows:

Goal #1 - $1,500,000: MicroSDHC support up to 128GB Once we reach the first goal, every Jolla Tablet will be upgraded to support MicroSDHC cards up to 128GB! You’ll never have to worry about running out of space again. Currently Jolla Tablet supports cards up to 32GB, besides having 32GB internal storage. Goal #2 -$1,750,000: Split Screen

Split screen allows you to view and use two apps simultaneously, enhancing Sailfish OS’ multitasking capabilities even further.
Split screen is the 3rd most wanted Jolla Tablet feature by you right here on TJC, and we’re thrilled to offer it to you as one of the goals!
Split screen will be available to you as a software update during Q3/2015.

Goal #3 - $2,500,000: Cellular data for$30

Our third goal, one of the most wanted tablet features by our community, offers an amazing value for our Indiegogo campaign contributors.
If we reach $2.5M, you can upgrade your Wifi only Jolla Tablet to 3.5G+Wifi for a mere$30!
With most tablets on the market, similar upgrade costs at least $100. We’ll make the “Upgrade to 3.5G” Perk available if the campaign reaches$2.5M. 3.5G upgrade is first offered only in EU, but we’re looking to add more markets later. If we’ll add your market after the Indiegogo campaign but before Jolla Tablet delivery, you’ll be able to upgrade your tablet with the same price.
The 3.5G cellular connectivity is expected to be available for Jolla Tablets as a software update during Q3/2015 due to demanding certification and field testing requirements.

Short FAQ:

Q. Why do you have Stretch goals? Why the rest of the most wanted features are not included?

A. You have given us tremendous amount of feedback and wishes, and we have carefully evaluated all the most desired features for the Jolla Tablet.
As much as we would like to, we cannot add all the wanted features for the time being.
For example, many of the suggested hardware upgrades require significant investments in tooling, mechanical design, software R&D, testing, certifications and several other items. Nevertheless, rest assured that we're doing our best.
We’re doing this together, please keep on contributing your ideas and feedback to us!

Q. I don’t want 3.5G, do I have to upgrade?

A. No, you can still have the original Wifi only Jolla Tablet, with the original delivery date of May 2015.

Thank you again and keep on sailing with us!

Jolla Tablet team

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### The question has been closed for the following reason "not a real question"by eric close date 2015-04-14 10:09:40.758404

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What does MicroSDHC support up to 128GB mean, actually? Does this mean you are adding support for the extended FAT filesystem, or is this actually an hardware change? Because if this is the former, it looks a bit like cheating! :)

I know it means having to pay royalties and stuff, but exFAT does not work on my Linux PCs anyway, and I will format my cards in either FAT or EXT2 anyway.

( 2014-11-27 15:31:04 +0200 )edit
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Uhm. $2,500,000 for Cellular data? I would say: Challenge accepted! Hope we can reach that stretch goal! ( 2014-11-27 15:31:37 +0200 )edit @mikelima Most probably just buying an exFAT license. :) If you format the card with EXT4 or btrfs, it should work fine, but >32 GB uSD cards come preformatted with exFAT and people might also want to be able to exchange data with their other devices that don't understand EXT4 or btrfs. ( 2014-11-27 15:39:21 +0200 )edit 3 @MartinK, yes, that is what I guessed. I do not want to get in people's way, this is a feature that has been requested on the phone too. If it is a software feature, I suppose the phone will get it as well. This may be useful to point out, there may be people waiting for it. Personally, I think card format should not matter at all, I very rarely remove a card from a phone once I put it in. There are easier ways to access the data that do not require opening the phone, find an adaptor, stick the card in, stick the adaptor in the pc, copy data, and reverse. ( 2014-11-27 15:51:16 +0200 )edit Also... shouldn't this go to the indiegogo page instead? ( 2014-11-27 15:52:35 +0200 )edit ## 3 Answers Sort by » oldest newest most voted answered 2014-12-01 18:53:36 +0200 I see that many people thought split screen multitasking was going to be introduced anyway and were disappointed when it was introduced as an unreachable goal. Many people don't like the fact that crowdfunding money is used to pay for extra patent licenses. That money could be spent on the more useful Split Screen multitasking. Most people don't seem to care about bigger SD card and it didn't seem to be among the top requests either. I think that the split screen multitasking is the long wanted feature in tablets but so far only Samsung has been able to pull it off. It is the absolute killer feature and since Sailfish is about efficient multitasking, it seems only natural to implement that feature. I hope you reconsider the stretch goals and make the split screen multitasking first priority. more ## Comments 3 I assume the split screen is coming anyway, with the stretch goal money they would just make it higher on the priority list. Something like if we hit the goal, we get split screen by Q3 or Q4 of 2015, without the goal it might take up to 2016. ( 2014-12-01 19:53:49 +0200 )edit I assumed that too but I also suggest that they would make it higher in their priority list in the stretch goals too so the money would be directed that way first hand. ( 2014-12-01 20:23:49 +0200 )edit 1 Really they ought to be driving forward with the split screen development anyway. The unique selling point of Sailfish is meant to be its multi-tasking. This feature would be extremely useful not only on tablets, but larger screened higer resolution phones (something not really possible on the 4.5" low res screen of Jolla 1). ( 2014-12-01 20:36:00 +0200 )edit answered 2014-12-09 23:41:07 +0200 This post is a wiki. Anyone with karma >75 is welcome to improve it. Goal #2 is unlocked :) more answered 2014-12-01 20:43:36 +0200 The stretch goals really don't seem to have been thought about at all .. they give the impression that they're a desperate (and failing) attempt to keep the bandwagon rolling. If anything it's just bad PR, as currently even the split screen goal looks unreachable (without massive incentives being announced) and the$2.5m goal for mobile data looked completely unrealistic at the time it was announced and even more so now. Much like the Ubuntu Edge campaign, I think after a fast start, the campaign was terribly mismanaged by an inexperienced and incompetent PR team, and probably would have had much more exposure and way higher pledges on Kickstarter, even if their fees are marginally higher than Indiegogo.

I know some people have been turning somersaults over the 'success' of this campaign, but 6k pre-orders really isn't very much. Indeed, I'm pretty sure Jolla were hoping for a minimum of 5x their $380k goal ($1.9m) and hoping for up to 10x. That's how these things generally go when crowdfunding is essentially a discounted pre-order round (as this is). However, with the early perks being so much more attractive than latter ones, it seems like they messed up the relative pricing of the tiers. Also, choosing to hide the already claimed tiers is a miserably bad idea, and another mistake the Ubuntu Edge campaign made. Yes prospective pledgers might be annoyed they can't be one of the early birds, but that is to grossly underestimate the power of "me too!".

Of course, Jolla don't NEED to do better than they already have, but the PR value and public exposure, and bargaining power with their OEM would be greatly improved.

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