spend a large part of their marketing budget on brand naming - What does your brand say to the rest of the world? And more importantly how does it speak to your customers? That is why many companies spend a large part of their marketing budget on brand naming, brand design, brand story and messaging. There are many elements to the design element in branding including the typography, colour, size, setting, imagery, logo and sometimes even mascots. Here are some of the best branding firms in Singapore including DDB Worldwide, Dentsu, BBH and Grey Group.