answered
2014-01-25 14:37:24 +0200
The current Jolla marketing seems to be very inside-out (unlike?) compared to Apple. The simple design of the phone with a clean onscreen design propped up on busy desks filled with stuff. That's usually what my working environment looks like (but I don't have a desk). The zen-like qualities of the phone radiates a calmness that spreads beyond the screen. The Red Bulb ambience on my phone has a very wonderful, primitive glowing feel to it. The design of the phone is... briefly put ...very focused. All distractions are left outside. An iPhone is usually presented in a minimalistic setting but the screen is crammed. I prefer the Jolla style.
Blanks like the ones from apple are nice for shops and ads, though. People are starting to ask me where they can buy a Jolla so why not add more marketing imagery? It's needed soon, it seems.