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"Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins." Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”?

"Sony quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins." margins.(...)" Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”?

quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins.(...)"

Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”?

quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins.(...)"

Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”? Can we expect Jolla will try to implement Sailfish, cheaper then Android, to some more Sony devices?

quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins.(...)"

Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”? Can we expect Jolla will try to implement Sailfish, as cheaper and better then Android, to some more Sony devices?

quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins.(...)"

Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”? Can we expect Jolla will try to implement Sailfish, as cheaper and better then Android, to some more Sony devices? As natura horret vacuum - so this can be a chance to propagate Sailfish OS more or better, how do you think? First step is current collaboration. This could be next step and even a part for further investors seeking strategy. how do you think?

quoted: "(...)Sony to discontinue ‘Premium Standard’ smartphones; don’t expect a successor to Xperia X and X Compact

Sony Mobile has confirmed plans to drop the ‘Premium Standard’ segment from its future smartphone portfolio. Devices launched under this tier included the Xperia X and Xperia X Compact in 2016 – they were designed to offer a reasonable price point with an almost flagship specification. (...) Sony confirmed the news at its 2017 Investor Day, along with the fact that it will now only focus on flagship and mid-range models going forward. This includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.

Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products “with technologies that only Sony can deliver”. It will also only focus on markets, where it can leverage its brand strength. This includes territories such as Japan, East Asia, APAC, Middle East and Europe.

Sony still wants to do well in North America, but recognises that huge investment is recognised (read: marketing) to make a difference. It plans to try and grow share through providing differentiated smartphones. Sony also mentioned India, which it eyes cautiously due to the predominance of lower-value smartphone products with razor-thin margins.(...)"

Full text & infographics, source here: http://www.xperiablog.net/2017/05/24/sony-to-discontinue-premium-standard-smartphones-dont-expect-a-successor-to-xperia-x-and-x-compact/

Does it change cooperation with Sony and Sailfish situation? For better or worse? Or not at all? Will it help to spread the OS more? Will Sailfish be used to deliver differentiated products “with technologies that only Sony can deliver”? Can we expect Jolla will try to implement Sailfish, as cheaper and better then Android, to some more Sony devices? As natura horret vacuum - so this can be a chance to propagate Sailfish OS more or better, how do you think? First step is current collaboration. This could be next step and even a part for further investors seeking strategy. how What do you think?