Replaceable components
Googles Project Ara sounds cool, but people don't want to sacrifice the performance of their phone. But since ordering spare parts and repairing phones by yourself is made difficult by other phone manufacturers, Jolla should consider going in the opposite direction: to sell screens, camera covers, batteries etc. on the Jolla Store so people can extend the life of their product. Encourage people to do so by offering repair manuals and tools. While other manufactures make their phones crappy intentionally to assure enough profit, Jolla could gather recognition by being a reliable, modable, do-it-yourself and do-it-together phone.