Extensive review of Jolla C on Dutch tech website [not a question]

Well I read the review and I think it's pretty accurate. In short, the reviewer thinks Sailfish OS is a really nice OS, doing a lot of things right but the Jolla C is not the device to make it really shine; The hardware is underpowered and the camera is nothing special. All true. The reviewer performs a lot of benchmark tests and the Jolla C performs very badly. The original Jolla even scores better in a few tests. So the conclusion of the reviewer is that when you buy the phone don't expect any support from Jolla and the phone is really for the history books, telling the history of a young promising company of ex-nokia employees which simply can't compete with the big league (android, iOS, Winmobile).

It's really paradoxical; in the review comments I read some reactions stating a fresh new OS to take on the establishment would be most welcome, on the other hand, no one can live without whatsapp and what not, and developers are not inclined to develop for yet another extreme niche OS, so how to break this circle?

@Andrik Breaking the vicious circle of missing developers vs. small OS ecosystem is only possible with things like Android emulation (Alien Dalvik) until the OS is so big/interesting that developers/companies will start on their own because they see an advantage. But of course for this you need something attractive/shiny like a top model phone that survives 1 or 2 years without being directly outdated.